An Alternative Approach to SEO
Whether you are building a website for yourself or a client, implementing search engine optimization (SEO) makes your hard work more discoverable online by improving traffic from search engines. There are many tried and true tactics that help to increase your site’s visibility to search engines, and the conversation around those strategies is ever-evolving.
Learn more about what Squarespace does for SEO.
SEO coach and data scientist Ed Baker takes an alternative approach to SEO. In this 60-minute SEO masterclass, he shares how you can increase your site’s visibility to search engines through disambiguation – the process of removing uncertainty for search engines in order to rank correctly.
In doing so, search engines are able to more effectively deliver content and understand the searcher and their query. Ed also promotes a new SEO mindset involving entities, relationships, and natural language processing.
Additional topics of conversation include:
The difference between on-page and off-page SEO
The weight of image SEO
How to optimize a homepage
The concept of link building
The importance of redirecting URLs and moving pages
Learn more about setting your client’s website up for success through SEO.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
