How to Grow Your Brand with Link in Bio
Social media is an important marketing tool for delivering content and interacting with potential clients. When utilized thoughtfully, it has the power to grow your business by reaching new audiences and reinforcing your brand identity.
If you’re using social media to drive traffic to your website and establish brand awareness, it’s essential to include a link to your website—and any other pertinent links—in the bio of your profile. This is prime real estate for engagement, giving followers the opportunity to learn more about your business and interact with you. However, you may find that social media platforms limit the number of links you can share in your bio or that adding multiple links can look messy or too busy. This is where Bio Sites comes in.
The product
Bio Sites from Squarespace takes the guesswork out of adding unlimited links to your bio. A Bio Site serves as a hub for all the links that make up your online presence. The tool gives you the opportunity to plug and promote multiple links in a clean, design-forward solution. Plus, you can make one-time edits to the links in your Bio Site that will update across all social media platforms where your Bio Site is shared, streamlining your efforts and saving valuable time.
Bio Sites integrates many of the same design features as Squarespace websites, meaning you can maintain the same level of branding and aesthetics, creating a unified experience for your followers and clients. You can further customize your Bio Site with templates and imagery.
The purpose
A Bio Site can help make your social media marketing more effective by creating a mobile-first shortcut for anyone who lands on your social pages.
Furthermore, Bio Sites can help you drive more revenue by providing a simplified hub for followers to engage with. You can drive traffic to multiple revenue-generating opportunities from one link, which can include your content, services, appointments page, newsletter opt-in, upcoming events, and more.
Additional monetization features include a tip jar and crowdfunding so you can receive organic support from followers to fund your next endeavor.
Plus, analytics make it possible to track your Bio Site’s performance and see what your followers engage with most.
You can create a personalized Bio Site from the web or through the Unfold app. Learn more about creating and customizing your Bio Site.
Best practices
Your Bio Site is a social media tool. This means you’ll want to frequently update it with any new promos and services you may offer. When you post on social media, write captions that drive followers to your link in bio to get even more eyes on your offerings. For example, if you want to drive followers to your new services, your caption’s CTA could be: “Want to learn more about my new web design services? Head to the link in my bio.”
Curate a mix of evergreen and time-sensitive links in your Bio Site. For instance, you’ll always want to include your business website in the list of links, but you can also feature promos, discounts, or special events as top links to garner attention.
You can also link out to your other social media channels within your Bio Site for added coverage across profiles.
Be intentional about what you include on your Bio Site and ensure it reflects what you offer. If you build websites and also offer copywriting services, you might consider including links to a prospective client intake form, your portfolio of past work, writing samples, and client testimonials. This helps potential clients gain a preliminary understanding of your offerings and area of expertise.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
