Art of the Pitch With Rache De Luna, Vic King, and Amanda McNay on Circle Live
Effectively pitching your web design services to clients is an art. Every designer has their own unique style, expertise, and approach that informs how they win over clients.
During the July 2026 episode of Circle Live, three web design experts—Amanda Jones McNay of AJM Design Studio, Rache De Luna of Squarestylist, and Vic King of Strong Sites—demonstrate how they consistently nail the all-important pitch with prospective clients. While their approaches differ, each guest shares how their mock client’s site will fulfill business objectives, explains their creative vision, and identifies the Squarespace features they’ll use for the site build. This context matters because it’s ultimately what clients weigh when deciding whether to invest in a custom site or choose to work with you.
Watch the full episode to learn:
How to sell yourself as a strategic partner—and how that’s distinct from selling your work
How to make clients feel comfortable when discussing pricing
How to incorporate client feedback into future pitches
Client pitch examples from Circle partners
How to pitch a summer camp
Amanda pitched a fictional kids art camp, Camp Bennie, on a website that feels like process art, where kids can experience the artistic process without pressure on the final result. Her pitch emphasizes featuring the camp’s story, impactful stats that demonstrate the camp’s impact on kids, camper testimonials, an instructor application, and a visually prominent, streamlined donation solution.
How to pitch a wellness retreat
Rache pitched a website to a wellness retreat client, Aurora Wellness, on an AI- and organic search-friendly site that attracts high-intent visitors like Marina, Rache’s example guest. Key pitch elements include an hourly walkthrough of what Marina can expect from her stay, an accordion block with frequently asked questions, and a self-qualification section on the booking page with statements Marina must confirm are true before she can book. These reflect Rache’s strategic vision for the site: to guide right-fit prospects like Marina to book their stays without friction and filter out those seeking something else from a retreat.
How to pitch a skydiving school
Vic pitched his services to Air Skydiving Club, a mock skydiving school, for an ecommerce site optimized for selling services to thrill seekers and merch to those less inclined to jump out of a plane. His pitch offers a live demo of a premade example site that pins an image of a skydiver to the right of the screen to add visual intrigue and keep visitors’ attention as they scroll down to a call to action applicable to both audiences: to purchase a shirt.
Related resources:
Amanda, Rache, and Vic will show how they build sites for these mock clients at Circle Day 2026. Register for the event to watch the site builds live, or subscribe to Circle on YouTube to receive the recordings in your subscriptions feed.
Listen to the podcast version of the episode.
Subscribe to the Squarespace Circle YouTube channel for videos on product features, interviews with Circle partners and Squarespace product managers, and more.
Want more?
Join Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
