Solving the Search Paradox with Seer Interactive’s Wil Reynolds on Circle Live
Wil Reynolds, founder, CEO, and vice president of digital marketing agency Seer Interactive, is no stranger to weathering search landscape changes. But even this expert was initially stumped by what it means to succeed in AI search. The solution he proposed at the August 2026 episode of Circle Live is straightforward but no less challenging: consistently and authentically deliver clients your unique perspective and value.
“I said, huh, where am I getting the biggest bang for my buck right now? Is it in writing another blog post, or sharing my unique perspective on LinkedIn? And the thing I didn’t realize is, it’s much more fun to win hearts than algorithms, and I think the algorithms are getting better at understanding who’s winning hearts.”
One way to “win hearts,” according to Wil, is by being selective about accepting potential clients seeking your services. Going into a project without mutual understanding can create stress and risk misalignment between your particular expertise and your client’s goals. Instead, jump on a discovery call with the prospect before signing any work. There, be upfront about your bandwidth and capabilities so that, if they’re a bad fit for you, you still position yourself as their top choice if they later need your particular creative vision and skills because you didn’t misrepresent yourself professionally.
Watch Wil’s discussion and Q&A with Squarespace’s Sam Zelitch, Senior Community Events Manager, and Sarah Sharma, Senior Team Lead, Channel Partner Program, for more insights:
How to make AI tools like ChatGPT and Gemini trust you as an authority to improve your AI search rankings
How to get online searchers to actually believe your perspective and insights
How to tailor your design thought leadership content to where you’re sharing it
How to effectively analyze your site’s AI search visibility score and when to do so
Related resources:
Listen to the podcast version of the episode.
Subscribe to the Squarespace Circle YouTube channel for product features, interviews with Circle partners and the Squarespace team, and more web design content.
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Join Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
