A Day in the Life with Emily Lewis
Location: Wales, United Kingdom
Started using Squarespace: 2022
Title: Web Designer, Marketer, and Founder of TwoFold
Fueling her mornings with a mix of design inspiration, tea, and a playlist her 16-year-old self would be proud of, Emily Lewis brings a refreshingly grounded approach to her days spent designing websites.
Before founding her UK-based studio, TwoFold, the Circle Platinum Partner worked in marketing, where she watched companies waste ad dollars by driving traffic to clunky, unoptimized websites. Recognizing the need for digital spaces that actually convert, Emily shifted to building custom Squarespace sites. Today, she blends strategic SEO with thoughtful layouts to ensure her clients get a powerful marketing tool they can easily manage themselves.
Check out a day in Emily’s life and see her top advice for web designers.
Emily’s schedule
7:30 AM: Wake up and have breakfast with a cup of tea. I like to use this time to slowly wake up and scroll through Instagram, looking at web design inspiration, business advice, outfit inspiration, or lifestyle content to get motivated for the day…or question every life choice I’ve ever made after seeing someone with a perfectly curated portfolio and a six-figure business. Either way, the imposter syndrome does wonders for my productivity.
8:00 AM: Jump in the shower, then get ready and apply makeup. When I feel “put together,” I’m often the most productive, confident, and ready for anything that comes my way.
8:45 AM: Out the door and drive to a coworking space whilst listening to a playlist that my 16 year-old emo self would be proud of. I used to love working from home, but after five years of doing it, I noticed I felt better mentally after going out and seeing people. I started going to a local coworking space about four days a week. I still like that one day a week of slobbing around in my PJs at home. It’s all about balance.
9:00 AM: Check my calendar to see what calls I have booked for existing clients and new leads. I also spend this time replying to and sending emails or Slack messages. My communication is mostly done via emails, as I like to not feel overwhelmed and rushed by replying. Email feels like snail mail in the best way possible.
9:30 AM: I look at my to-do list for what to work on today. I’m currently going through a period of using a paper diary to keep track of projects, but I know I’ll likely flitter back to one of the many tools I’ve tried, like Trello, once I’m bored.
First thing on my list is to work on website amendments for a B2B client. During my design process, I always let the client send feedback after my initial design and make any changes. It’s a collaborative process and I want to make sure the client loves the outcome and how it works for their business goals.
12:00 PM: I quickly use the auto layout to make a team section for another client. I swap out the images and text, and it instantly looks great across desktop and mobile.
12:30 PM: Lunch time! At the coworking space, there’s a dedicated lunch table where you can sit and chat with other business owners, freelancers, or employees. It’s been a great way to foster a community and friendships, as well as develop business opportunities.
1:00 PM: Back to work! One of my fellow web designers asked for help with a project for an author who wants to redesign his existing website. I usually start by creating a “Site Styles” page. I hide this page from search engines and website visitors so it works as an internal reference.
I then use the saved sections feature to copy and paste a section I’ve created before that includes headings, paragraph text, buttons, social links, and lines. I duplicate this section and apply a different colour theme to each one. This gives me a clear overview of what each colour theme looks like—I do this on all the sites I manage. From there, I tweak the fonts, colours, and button styles to match the project brief and create layouts for each page.
4:00 PM: I have a call with a client who I had previously done some SEO and minor design work for. They’re now looking to add a resources section to the site and send emails to members. I explain the functionality of Squarespace’s Member Sites and Email Campaigns as a way to set this up. After the call, I send a proposal for setup and training of what we had discussed. Fingers crossed she signs!
5:30 PM: Before logging off, I check through my to-do list and write down what I need to do the following day. I try not to work late nights or weekends unless it’s super busy, as I prioritise spending time with my partner, family, and friends—or simply having some “me” time to relax.
Emily's top advice for web designers
Organize your projects in a way that makes sense to you. There are a million and one different tools out there for project management. Try them out and pivot if it doesn’t work for you.
Increase your revenue with Squarespace tools. Whether it’s managing a Member Site, setting up a shop, or creating monthly email newsletters, you can add these to your service list and increase your revenue.
It’s okay to not know everything. One of the things I love about Squarespace is the community. It’s incredibly supportive. If you need help, ask on the Circle Forum, contact the Customer Support team, or reach out to a fellow designer.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
