Each year, new design trends emerge as a response to changing user preferences and behaviors. They present an opportunity to infuse something new into your work, encouraging creativity and innovation in your web design offerings. By following current trends, you can stay on top of what’s “in” while exploring new ideas, pushing boundaries, and experimenting with novel concepts. 

In Circle Live’s inaugural episode, hosts Sam Zelitch and Sarah Greisdorf interview Squarespace visual designer Mikki Janower to learn practical applications for 2023’s web design trends: Y2K, 90s Nostalgia, Metaverse, Brutalism, and Rave.

1. Y2K

   The Y2K aesthetic is a departure from the fear and uncertainty that initially surrounded the new millennium. Rather, it’s approached with an optimism that is reminiscent of the early internet, offering a positive revival of the aesthetic that once dominated the early aughts. 

   When it comes to applying the Y2K aesthetic to web design, it’s all about paying homage to simpler times and leaning into intentionally colorful palettes and smart copy. Reference tabloid chic’s eye-catching headlines, vibrant colors, provocative imagery, and attention-grabbing style. Or take a more spunky approach and embrace indie sleaze, a theme that has become prevalent in today’s fashion. 

   
   
   
   

2. Brutalism

   With its raw, stripped-down aesthetics and focus on functionality, Brutalism is a balance of intentionality, bold typography, and simplicity. Brutalism is represented in the real world through architecture, boasting sharp angles, and exposed structures.

   It’s important to understand the rules and systems of Brutalism before implementing elements into your design work. Like in architecture, Brutalist websites emphasize functionality with a system that’s really tight and colors that are bare but thoughtful. Overlapping elements that highlight the structural character of your work helps a website look intentionally Brutalist rather than unintentionally sloppy. 

   
   
   
   

3. 90s Nostalgia

   While similarly aligned with the Y2K aesthetic, 90s Nostalgia is derived from its own subcultures and aesthetics. Bright, primary colors dominate the palette, as well as acid graphics, textured backgrounds, and layered elements.

   To put it into practice, use pixel type fonts, which are associated with the early computer systems, video games, and digital displays of that era. Pair the blocky text with vibrant, bold colors, geometric shapes, and retro-themed illustrations and art. Take it a step further by incorporating 3D effects, drop shadows, and moving graphics to evoke true nostalgia for the 90s. 

   
   
   
   

4. Rave

   Rave culture balances expression and practicality, characteristics that anchor the aesthetic from a design perspective. Influenced by electronic music and the freedom of expression, the Rave aesthetic is visually engaging and dynamic. Frequent themes include vibrant color palettes, pop culture touchpoints, and a collage-style approach to establishing visual depth. 

   Web design that is Rave-inspired incorporates animated and layered elements, slick and minimalistic design, futuristic typography, and experimental layouts. Squarespace’s drag-and-drop content editor, Fluid Engine, makes it possible to achieve the look of an iconic rave flyer without having to rely on custom code. 

   
   
   
   

5. Metaverse

   Characterized by chrome textures, multi-dimensional components, and mixed media, the Metaverse aesthetic refers to principles applied to evoke the immersive nature of the ever-present virtual spaces. It features sleek, futuristic elements that are derived from an advanced digital world. 

   Metaverse can be achieved by focusing on how elements are arranged. Add scrollable and dynamic elements, and include animation or parallax to engage with visitors as they scroll around. In its most extreme, the Metaverse aesthetic should encourage visitor participation by integrating clickable items and interactive components while delivering an almost dystopian atmosphere.

When it comes to web design, your skill is in balancing popular aesthetics with your personal expression. In finding unique ways to incorporate these trends into your work, you can appeal to visitors’ subconscious comfort in and acceptance of the familiar while maintaining authenticity. Learn more about the trends dominating web design in 2023.

Want more?

Check out Squarespace Circle, Squarespace’s program for professional web designers, developers, digital entrepreneurs, and creatives. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.