Circle: Tell us about Little Ox Workshop.
Li: I create online brand presences for organizations that help others, with a focus on health and wellness clients. A healthy lifestyle is a huge priority for me, so I like to see that reflected in my work and the clients I empower.

C: What were you doing before working with Squarespace?
L: I am a former newspaper reporter who transitioned into public relations and then digital marketing. My experiences in journalism and PR helped me cultivate the skills necessary to create compelling content and stories for my clients’ businesses.

C: How did you first get involved with Squarespace and Circle?
L: I had seen the advertisements for Squarespace on New York City taxicabs and saw they were sponsoring the Knicks. That afternoon, I sat down with Squarespace and challenged myself to create a site for a client. It was pretty simple to customize and, most importantly, the client was happy with the look. Pretty soon I had accumulated enough completed projects on my Squarespace account to be invited to join Circle. I was pleasantly surprised at how many sites I had built over time and that I had made it to a level of productivity that Squarespace recognized as a standout level.

C: When did you begin exclusively building websites on Squarespace?
L: When I started achieving almost 100 percent client happiness using Squarespace I knew it was a great tool to get people far beyond what they thought they could achieve with new website design or redesign.

C: How did you decide to focus primarily on health and wellness clients?
L: I started talking to a lot of fitness business owners and wellness providers because that’s a subject I’m naturally interested in. Dale Carnegie wrote that the best way to communicate with someone is by listening to them. I was able to hear and comprehend these business owners’ pain points with website design and address them while exceeding expectations.

C: You were invited to become an Expert in the Squarespace Marketplace. How has this affected your business?
L: Joining the Marketplace has been fantastic! It gives me new leads and allows me to interact with potential clients from around the world.

C: As a Squarespace Expert, what’s been your favorite Marketplace project?
L: My favorite project has been creating a website for a real estate agent. She really trusted my advice and I worked around her esthetic preferences to create a site that really reflected her personal style.

C: How has your personal life changed since joining Squarespace Circle?
L: I truly enjoy waking up and going to work every day and don’t even mind working on the weekends. Instead of striving for work-life balance, I’ve achieved a nice work-life circle (which is a funny word that fits well in this context).

C: What advice would you give to someone considering Squarespace Circle as a professional endeavor?
L: Dig in and create as many sites as possible. The more projects you complete, the better you get. Soon you will earn the confidence to charge more. Also, look for design inspiration everywhere. I once created a website color scheme based on a pair of sneakers.

Special thanks to Li for sharing his story.
Learn more about Li, view his portfolio, or hire him for your project in the Squarespace Marketplace.