Mastering Email Campaigns
“When I first heard about Campaigns, I was really excited about the possibility of emails that look like Squarespace sites.”
Product overview
Email Campaigns offers a dynamic, all-in-one solution for growing and communicating with your audience. Continue reading a few feature highlights.
Time-saving integrations
You and your clients can populate emails with existing site content such as products and blog posts, saving time and reducing the chance for errors. Set up automated Welcome emails to greet new subscribers with free content or a rundown of what to expect from future emails. You can even duplicate sections or past campaigns to save time developing your emails.
Differentiated design
Email Campaigns applies decisions that you or your clients have made in their Squarespace website design. You can apply your site styles to any template to change the email colors, and pull in your site logo with the click of a button. This means that emails sent through Email Campaigns maintain visual consistency across the brand. You can still make stylistic edits as needed, including editing images directly in the platform. Check out our Help guide for tips on styling an email campaign even further.
Easy-to-use templates
The customizable templates in Email Campaigns empower your clients to create emails in minutes. Squarespace Email Campaigns templates are organized by goal, whether you want to promote a one-day sale or advertise a new class, there’s a template for you.
Holistic analytics
Email Campaigns offers insights that pair with your overall website and Commerce analytics in Squarespace. Now you and your clients get a comprehensive view of the full customer journey.
Personalized sender details
Sender details let you customize the sender name in a subscriber’s inbox, which adds a personal touch. This can be your client, their team members, their business name, or any combination of senders. When setting up Email Campaigns for clients, help them optimize their emails by asking if their contacts will know them by their name or brand identity.
Audience management with Profiles
Take insight-driven actions with Profiles to tailor your strategy and personalize your marketing. With Profiles, clients can view their customers, subscribers, donors, and members in one place. Filter lists with attributes such as: total spend, minimum order, subscription date, and custom tags. Save segments to create a custom audience and send targeted email campaigns to subscribers who accept marketing.
Responsive emails
Mobile is now the preferred platform for reading emails. That’s why we make sure all of the communication sent through Email Campaigns is fully responsive and optimized for mobile. Use Device View to see how your emails will look across different channels.
Meaningful mailing lists
Collect email subscribers using the Newsletter Block, Promotional Pop-Ups, and opt in at checkout. You can also import your clients’ existing lists with a .csv file. Manage subscribers using Profiles.
Seamless Setup
Access Email Campaigns in the Marketing panel. For help getting started, check out our Help guide.
Inboxes and beyond
With permalink and view-in-browser features, your audience isn’t limited to viewing emails in their inbox. Share your campaigns on social media or with sponsors and vendors to broaden your audience.
Automated touch points
Your clients can automatically send welcome and post-purchase emails to new subscribers or customers. This automation lets you send exclusive content, offer discounts for signing up, and share what subscribers can expect from your emails in the future. You can also schedule ad-hoc emails to go out at specific times so you don’t have to be at your device in order to send the right email at the right time.
Centralized insights
There’s no need to jump across multiple platforms. All the performance insights you need are available in one place.
Potential customers
Whether your client runs a personal website or an online store, Email Campaigns can enrich their marketing and brand strategy. Easily add it to your website subscription; it’s free to draft a campaign and build a mailing list—clients won’t be charged until they’re ready to send. Additionally, we offer three free campaigns to try it out.
All-in-one solution
New prospects might already have an email or newsletter platform, but if they’re building or updating a website, they’re likely optimizing other parts of their online presence. Streamline marketing for your clients with an integrated email marketing system. With Squarespace Email Campaigns, clients can collect subscribers and convert them into an engaged audience with compelling emails built from assets and brand ingredients from their site. Collecting and storing addresses is free with Squarespace; learn more about importing contacts.
Password fatigue sufferers
Some of your existing clients likely use a third party for email marketing. You can simplify their lives and upgrade their marketing strategy by offering them this holistic approach to email, content creation, audience management, and analytics. We’ve also teamed up with Google Workspace to offer custom email addresses. This means your clients can get a custom email address and send marketing emails through Squarespace without having to fuss with other providers.
At the end of a website build, clients might ask “what next?” You can help them drive traffic to their new website and even to your own portfolio by helping your client draft a beautiful and compelling announcement with Email Campaigns.
Sample email template
Here’s a sample email to a client about Squarespace Email Campaigns. Feel free to use it as a template for your own outreach by customizing the greeting, inserting names, and adding details about your practice.
Subject Line: Upgrade your emails with {your practice’s name} and Squarespace Email Campaigns
Preview Text: Simple, beautiful email campaigns to match your website
Hey, {Client Name}!
I was thinking about your website’s email marketing strategy, and I wanted to reach out to discuss Squarespace Email Campaigns. Below are some details I thought you’d like to know.
Squarespace Email Campaigns is an email marketing tool that integrates with your website content, design, and analytics. It’s a simple, beautiful way to stay in touch with your audience without needing any third-party software.
With Squarespace Email Campaigns you get:
Design-focused email layouts that apply your website branding Simplicity and speed, making it easy to launch impactful emails in minutes
Automated Welcome emails that you can customize to greet your new subscribers
Content integrations that help you pull products and blog posts directly from your site, saving time and ensuring consistency
Fully responsive email layouts that are optimized for mobile
Analytics that pair with your website and Commerce data so you have a holistic view of the customer journey
As a Squarespace Circle member, I can help you save 20% on a new annual Email Campaigns subscription. Learn more about the benefits of using this powerful and fully integrated email marketing tool.
Let’s connect this week to talk about this email solution!
{Your name}
{Your phone number}
{Your email address}
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
