Squarespace website prices don’t always move in one direction. Puno shares how time tracking, clear scopes, and a willingness to negotiate can help you choose a project rate that works for you.

The first conversation is often the hardest part of networking. Puno shares how asking better questions, listening closely, and connecting with one or two people can grow your creative network.

Feeling like an impostor doesn’t mean you’re not a designer. Puno shares how Ira Glass’ “The Gap” changed the way she thinks about impostor syndrome, and how getting specific about what you’re missing can help you move forward.

Before you fire a difficult client, look at what the project is asking for. Puno shares how proactive empathy, clearer communication, and a flexible process can turn client friction into stronger creative leadership.

A web design business isn’t built on grinding harder. It’s built on knowing where your time actually goes. Puno shares the systems, delegation approach, and honest conversations that took her from overwhelmed to working on her own terms.

A portfolio isn’t about volume, it’s about direction. Puno walks through how to choose which work to show, what to do when you don’t have the right pieces yet, and how to turn any finished project into a case study that earns client trust.

Client ghosting happens at every stage—before the project starts, mid-feedback, and after the work is live. Puno shares the exact follow-up sequence she uses at each one, plus the contract language that means you rarely have to chase twice.

Puno left a six-figure UX director role with no freelance network and no clients—and made $100K in her second year building Squarespace websites. In this column, she breaks down how she found clients, raised her rates, and built a workflow that runs on about 15 hours a week.