Kerstin Martin on Building a Business Using Squarespace
One of Circle's perks is access to our thriving community of creative professionals through our member forum. Inside, members are encouraged share site customization questions, best practices, design inspiration and go-to resources.
It's also a central location for Squarespace to post member-exclusive content, like our weekly product release notes and Ask-Me-Anythings.
Meet Kerstin Martin, a Circle member, entrepreneur, and the host of our most recent forum AMA. Originally from Germany, Kerstin has lived in four countries and travelled to more than 40 before settling down in the beautiful seaside town of Bellingham, WA. Her professional background in the airline, technology, finance and education industries eventually led her to starting her own business as a Squarespace Web Designer and Authorized Trainer. Web design has been Kerstin’s creative outlet since 1999 and since launching her Squarespace Studio in 2014, she has designed more than 70 websites for small businesses and service professionals.
These days she focusses on building custom websites in only three days with her 3-Day-Wonder service and answering questions about Squarespace in her very own Ask-Me-Anything sessions. Kerstin also teaches a number of popular online classes in Squarespace web design, SEO, how to host an e-course on Squarespace, as well as her new business course on how to make a great living as a Squarespace web designer!
If you’d like to learn more about her business and the services she offers, visit Squarespace Marketplace.
For the full AMA, including answers to follow-up questions, join Squarespace Circle and navigate to our exclusive Circle member forum.
Video outline
How I started my business - 2:32
How I developed my skillset - 9:25
Finding clients - 12:05
Selling your clients on Squarespace - 18:22
Pricing your services - 20:28
Client onboarding and content - 24:24
Choosing a Squarespace Templates - 32:59
SEO - 35:00
Post Launch Services - 37:15
Diversifying your service offerings - 39:34
Business Tools and Task Management - 42:05
Remaining positive while navigating challenges - 46:26
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
