Empowered Clients, Thriving Websites: Tips for Long-term Client Retention
As a web designer, consistent client retention is key to both financial stability and sustainable growth. When you prioritize long-term relationships, you secure a steady income and cultivate a powerful source of referrals from clients who know and trust your work.
At Circle Day 2025, Webby Web Design founder Meirav Dulberg shared the tried-and-true methods for client retention that have sustained her business for the last 15 years. With every project, she wants clients to feel confident to run their own Squarespace sites and empowered to return to her for future projects.
Meirav’s process focuses on building strong connections through tailored training, transparent communication, monthly coworking opportunities, workshops, and proactive check-ins. She demonstrates how a thoughtful, client-first approach fosters trust, inspires return business, and opens the door to lasting growth.
The following are Meirav’s top tips for building long-term client relationships.
Share your gratitude
Handing off a brand new website to a client is a major milestone. You’ve helped bring their vision to life and developed a connection along the way. Sending a thank you card or email after delivering their site is a personable way to share in their excitement.
Offer training
After launching their new website, your client may require support with adding content and pages as they grow. Offering optional training that fits their needs—whether 1:1, in-person, in-house with your team, or some other arrangement—helps continue your partnership.
Give them exclusive access
Keep clients informed of design trends or Squarespace feature updates with a client-only group message, social media group, or forum. You can also share your expertise through social media posts or newsletters to maintain your connection and reinforce your value.
Send periodic email updates
An occasional email update isn’t about spamming your clients or marketing your business. It’s about assuring clients you’re thinking about them by proactively providing information relevant to their business website—a new version of Squarespace, updating the copyright year on their website, or adding two-factor security—and letting them know your support is available.
Be accessible
Keep the lines of communication open by making yourself available to answer questions or provide quick support via phone or email. Set clear boundaries to ensure client support remains manageable and sustainable.
Organize coworking days
Working in group settings alongside your clients shows that you’re invested in their success. Host in-person or virtual coworking days when you’re available for quick questions. These are great for your more experienced clients who want to polish their websites or add new content.
Host workshops
Host a workshop on a key topic like SEO or setting up a blog. This is a great way to help clients learn practical skills, such as adding an FAQ section or a new page to their site, and establishes you as a valuable source of knowledge. Learn more about hosting in-person and online client events.
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Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
