How Web Designers Can Harness impact.com for Squarespace Websites
The online landscape is more dynamic than ever. For your clients, this means getting in front of their target audience in a cost-effective way is an increasingly complex task. Launching an affiliate marketing program empowers your clients to meet their customers in spaces where they’re already consuming content and, most importantly, have already built trust.
With impact.com’s Squarespace extension, you can guide your clients through setting up their own affiliate program in minutes.
Why affiliate marketing?
Affiliate marketing (i.e., partner marketing) is a marketing channel that uses outside partners with followers who align with a business’s target audience (e.g., content sites, podcasts, or social media influencers) to drive traffic and sales back to a business. You probably encounter these partnerships in your everyday life, from articles that suggest the best products to what your favorite influencer recommends on their social media profiles.
An affiliate channel is a method of performance marketing, meaning your clients only pay partners when they successfully drive sales for them. This makes it a great tactic to recommend to clients running small businesses with tight budgets.
impact.com powers affiliate programs for its clients, making it efficient for businesses to build authentic relationships with affiliate partners who share their brand values. Partners earn a commission when they successfully promote a product and drive purchases, while your clients benefit from exposure to the partner’s audience, and can boost sales to build lasting relationships with new customers.
Sound familiar?
impact.com powers the Circle Referral Payments Benefit! If you participate in the benefit and have referred a client to Squarespace, you’re registered as a Squarespace partner within impact.com.
Note: If you follow the steps below to explore impact.com’s brand-side user experience, you’ll want to log out of your impact.com partner account first.
impact.com for Squarespace clients
impact.com’s Squarespace Extension makes it possible to launch an affiliate marketing program for your clients that provides:
Enhanced affiliate marketing capabilities
impact.com fully automates the management of an affiliate marketing program, from recruitment and contracting through all partner payments. This means your clients won’t need to worry about cutting checks, money transfers, or surprise fees—a key benefit for busy business owners. impact.com offers a range of product tiers and capabilities, enabling clients of any size to find the right support for their goals.
Streamlined tracking and reporting
impact.com provides your clients with detailed insights into partner performance. They'll gain visibility into which affiliates drive the most sales, helping them to optimize their programs and maximize return on investment.
Recruit new partners
Clients using impact.com Starter Edition will receive AI-driven partner recommendations every week, while those with Essential and Pro Editions have access to impact.com’s extensive marketplace of vetted partners, with tools to filter, discover, and recruit partners.
Provide great partner experiences
Your clients’ partners can register to work with them on their own dedicated registration page. From there, they’ll be set up with an impact.com dashboard where they can agree to contracts, grab links and promo codes to promote products, and withdraw their commission payments when they successfully drive sales.
Who benefits from impact.com?
impact.com’s capabilities fit a wide range of business verticals and sizes, but some key client types to keep in mind are:
Ecommerce brands
Affiliate marketing is a great fit for ecommerce brands looking to boost website traffic, acquire new customers, and drive increased sales.
B2B brands
impact.com is a powerful tool to launch an affiliate program to drive leads to B2B businesses.
Service-based businesses
Affiliate marketing fosters growth and builds lasting client relationships. Create effective referral programs using impact.com, incentivizing existing clients to recommend your services to their networks and expanding your reach naturally.
Getting your client set up with impact.com
Most Squarespace brands are a fit for impact.com’s Starter Edition, which you or your client can launch in minutes by following the steps below.
1. Integrate with your sites via the impact.com for Squarespace extension
It takes just a couple of clicks to connect impact.com to your client’s Squarespace store.
2. Sign up for an impact.com account
Your client will go through a guided checklist to create an impact.com account and launch an affiliate program that’s set up for success. Each step is designed with new-to-affiliate clients in mind, and you can anticipate this process taking about 10 to 15 minutes.
3. Trusted support
Any questions along the way? impact.com provides 24/5 support, accessible right within the launch checklist (look for the “Need Help?” icon in the bottom right corner of the screen). Chat live with a support representative or book time to dig into bigger questions. You and your clients can expect support every step of the way.
New to affiliate marketing yourself or have a client who is looking for additional education on creating a partner program? impact.com hosts a full academy of training materials and certifications at pxa.impact.com. It’s free to sign up and get on your way to becoming a certified affiliate expert.
Referral programs for web designers
If you’re looking for a way to promote your capabilities to a wider audience, impact.com can benefit Squarespace web designers as well.
Consider using partners to drive awareness for the services that you provide. impact.com empowers you to solidify those relationships in flexible contracts, have your partners directly promote the services you have listed on your website, and pay out those partners when they successfully refer a new client to you. impact.com is another way to differentiate yourself and grow your business as a Squarespace web designer.
Drive growth with partnerships
From automated program management to detailed performance tracking and partner recruitment features, impact.com simplifies launching an affiliate marketing program for businesses of all sizes and verticals.
The next time you have a conversation with a client about ways to optimize their Squarespace website, consider impact.com as a tool to drive traffic and acquire new business.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
