Mastering Email Campaigns
Email marketing is a powerful tool for your clients to engage with their audience, establish trust, and drive conversions. However, creating and managing effective email campaigns can feel daunting. There's a lot that goes into a strong email marketing strategy, from designing visually appealing emails to ensuring deliverability and tracking performance. This is where Squarespace Email Campaigns comes into play.
Product overview: Email Campaigns
Squarespace Email Campaigns offers a dynamic, all-in-one solution for growing and communicating with your audience. Read on for feature highlights and learn which clients can benefit from the tool.
Time-saving integrations
Create emails using existing site content, like products and blog posts, to save time and reduce errors. Set up automated welcome emails to greet new subscribers with free content or a preview of what to expect from future emails, too. This approach adds value, builds a customer relationship, and establishes your clients as authorities in their respective industries. You can even duplicate sections or previous campaigns to save time.
Differentiated design
Email Campaigns incorporates design choices from your client’s Squarespace website design to ensure visual consistency. Apply site styles to any template, including colors, fonts, and logos. Need to make stylistic changes? Not a problem. You can edit as needed, including images, directly in the platform. Check out our tips on styling an email campaign even further.
User-friendly templates
If clients aren’t collaborating with you on every campaign, rest assured the customizable templates are user-friendly enough for them to use on their own. Email Campaigns are organized by goal. Whether your client wants to promote a one-day sale or advertise a new class, there’s a template ready to go.
Holistic analytics
Email Campaigns offers insights that pair with the overall website and Commerce analytics in Squarespace. You and your clients can see a comprehensive view of the full customer journey. Track the effectiveness of your campaigns, gain insight into your subscribers, and optimize your email marketing strategy.
Personalized sender details
Sender details make it possible to customize the sender's name in a subscriber’s inbox for a more personal touch. This means emails can come from your client, their team members, their business name, or any combination of senders.
Audience management
View customers, subscribers, donors, and members in one place. Plus, filter lists based on attributes like total spend, minimum order, subscription date, and custom tags. Save these segments to create custom audiences and send targeted campaigns to subscribers who accept marketing emails.
Responsive emails
These days, mobile is the preferred platform for reading emails. That’s why all communication sent through Email Campaigns is fully responsive and optimized for mobile. Use device view to see how emails will look across different channels.
Meaningful mailing lists
Collect email subscribers using the newsletter block, promotional pop-ups, and opt-in at checkout. You can also import your clients’ existing lists with a .csv file.
Seamless setup
Access Email Campaigns conveniently in the Marketing panel, your central hub for promoting your site and products. There’s no need for separate platforms or logins. You and your clients can seamlessly manage all of your marketing efforts in one place. For help getting started with Email Campaigns, check out our help guide.
Inboxes and beyond
With a permalink (a link to a web version of your campaign) and view-in-browser features, your audience isn’t limited to viewing emails in their inbox. Share your campaigns on social media or with sponsors and vendors to broaden your audience.
Automated touch points
Automatically send welcome and post-purchase emails to new subscribers or customers. This automation makes it possible to send exclusive content, offer discounts for signing up, and share what subscribers can expect from emails in the future. Additionally, you can schedule one-off emails to go out at specific times, ensuring timely delivery of every message.
For potential clients
Whether your client runs a personal website or an online store, Email Campaigns can enrich their marketing and brand strategy. Add it to their website subscription. It’s free to draft a campaign and build a mailing list—they won’t be charged until they’re ready to press send. Plus, Squarespace offers three free blast campaigns to try the tool out.
Pro tip: Circle members enjoy 20% off annual Email Campaigns subscriptions. Sign up for the tool on your client’s behalf, and they can benefit from your discounted rate. Learn more about exclusive member discounts.
All-in-one solution
Prospective clients may already have an email or newsletter platform. If they’re looking to build or update a website, they’re likely optimizing other parts of their online presence. Streamline marketing for your clients with an integrated email marketing system. With Squarespace Email Campaigns, clients can collect subscribers and convert them into an engaged audience with compelling emails built from assets and brand elements from their site. Collecting and storing addresses is free with Squarespace. Learn more about importing contacts.
Password fatigue sufferers
Some of your existing clients may use a third party for email marketing. Simplify and upgrade their marketing strategy with a holistic approach to email, content creation, audience management, and analytics. With a Google Workspace integration, your clients can get custom email addresses and send marketing emails through Squarespace without having to fuss with other providers.
At the end of a website build, clients might ask, “What next?” Help them drive traffic to their new website by creating a beautiful and compelling announcement with Email Campaigns.
Sample email template
Here’s a sample email template you can use to reach out to a client about Squarespace Email Campaigns. Feel free to customize the greeting, insert names, and add details about your business.
Subject Line: Upgrade your emails with {your business’s name} and Squarespace Email Campaigns
Hi [Client Name],
I hope you’re doing well. As we work on your site’s design, I’ve been thinking about your brand’s email marketing strategy. I wanted to chat with you about Squarespace Email Campaigns and share some details you might find interesting!
Squarespace Email Campaigns is an email marketing tool that integrates with your website content, design, and analytics. It’s a simple, beautiful way to stay connected to your audience. Best of all, you won’t need any third-party software. Sounds amazing, right?
With Squarespace Email Campaigns you get:
Design-focused email layouts that apply your website branding, making it possible to send impactful emails in minutes
Automated welcome emails you can customize to greet your new subscribers
Content integrations that help you pull products and blog posts directly from your site, saving time and ensuring consistency
Responsive email layouts optimized for mobile
Analytics that pair with your website and commerce data so you have a holistic view of the customer journey
As a Squarespace Circle member, I can help you save 20% on a new annual Email Campaigns subscription. Let’s connect this week to talk about this email solution. Schedule a time here [link to your Acuity Scheduling page] and we can talk about how Email Campaigns can work for your brand.
[Your Name]
[Your Phone Number]
[Your Email Address]
Conclusion
Squarespace Email Campaigns simplifies the process of managing an effective email marketing strategy. With your help, clients can deliver timely, branded, and meaningful email content that resonates with their subscribers, and, as a result, achieves their business goals. It all starts with an email from you, introducing the platform. Thankfully, you now have a template.
For more about Email Campaigns, check out these additional resources:
*This post was originally published on May 17, 2021. It has since been updated.
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