Outperform AI: Strategies That Make Clients Choose You
Artificial intelligence (AI) can churn out logos, taglines, and even websites in a matter of seconds.
But at Circle Day 2025, No BS Agencies founder Pia Silva reminded us that the real value clients pay for isn’t deliverables—it’s you.
Premium clients invest in clarity, confidence, and trust. They want to work with someone who can discern between options and confidently say, “This is the path to reach your goals, and here’s why.”
Pia shared The Lead Product™ Method, a framework she developed and has used over the past decade to replace the all-too-common free proposal and build trust from the start. This method helps you lean into your uniquely human strengths and become truly irreplaceable in your web design work.
The method showcases your value to clients from the start and includes four steps:
1. Fit call: A 15-minute call to determine if you’re the right fit for the client. You’re not selling, you’re qualifying.
2. Lead product: If aligned following the fit call, the client pays and books a deep-dive session.
3. Interview: A guided conversation, where you uncover problems the client didn’t even know existed.
4. Brief: A short written summary of exactly what they need, why they need it, and how they should move forward—whether they hire you or not.
Instead of giving away strategy for free, The Lead Product™ Method ensures you get paid to pitch while positioning yourself as a strategic advisor. Plus, you don’t need a large social media following, a complex sales funnel, or endless website tweaks to be successful with it.
AI isn’t the end of the web design industry; it’s simply an invitation to level up. When you lead with confidence and care, clients don’t just want to hire you for your expertise—they’re willing to pay more for it. Don’t forget: your trust, taste, and leadership are the edge AI can't replicate.
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