Not Just a Pretty Page: How to Design Squarespace Restaurant Sites That Actually Convert
Designers know this truth better than anyone: a gorgeous site can get the applause, but functionality is what gets the sale.
Today, customers expect more than an eye-catching homepage. They want speed. They want simplicity. And when it comes to food? They want to order now—from their phone, mid-scroll, probably while deciding between pad thai or tacos.
That’s where Allday Ordering comes in.
Why a beautiful site isn’t enough
Squarespace is already the go-to for sleek, design-forward websites, and Circle members are leading the charge. But in the restaurant world, good design is only half the recipe. The other half? A seamless customer experience that turns “hmmm, I’m hungry,” into “food’s on the way” in under a minute.
Online ordering expectations have skyrocketed. Whether it's a cozy café or a buzzing tapas joint, customers want the convenience of ordering online without clunky redirects, generic third-party platforms, or long phone holds.
Meet Allday Ordering: Built for the future of food, designed for Squarespace
As Circle members, we built Allday Ordering, an online ordering platform to plug directly into Squarespace websites. Allday Ordering keeps your client's visual identity intact while delivering a lightning-fast ordering experience.
And the best part? It lives inside the Squarespace site. That means customers won’t bounce to an external ordering page. It’s an on-brand, on-site, conversion-boosting experience—exactly what today’s diners expect.
Why online ordering matters (a lot)
Let’s take a moment to zoom out. Here’s why your restaurant clients care so much about seamless online ordering:
1. Customers expect fast, mobile-friendly ordering
We’ve hit the point where people will abandon a menu if it takes more than a few taps to get to check out. Allday Ordering is built with mobile-first ordering in mind, delivering a smooth user experience (UX) across all screen sizes.
2. Restaurant owners want fewer phone calls
Every minute a manager spends answering the phone is a minute they’re not serving tables, helping staff, or improving the business. Online ordering helps reclaim that time with zero friction.
3. Design that drives revenue
You’re not just making a site look good—you’re building a money-making machine. A beautifully integrated ordering system turns your Squarespace project into a real restaurant growth engine.
Design-forward features of Allday Ordering
Design matters—so does customization. That’s why Allday Ordering was built with designers in mind.
Key features that focus on design:
White-labeled ordering: No weird pop-ups or redirects
Brand-consistent styling: Match fonts, colors, and voice
Flexible embed options: Works with any Squarespace template
Mobile-optimized menus: Designed for thumb-scroll ease
Smart modifiers and add-ons: Perfect for upselling (hello, extra guac!)
How to integrate Allday Ordering: A designer’s approach
We know how important it is to maintain design integrity while creating a smooth experience for clients. Here’s how we like to approach it:
Layout tips
You want the ordering system to feel native, not like an afterthought.
Above the fold is your friend: A hero section with a CTA like “Order Now” sets the tone early.
Dedicated menu page: Use image blocks to showcase signature dishes, followed by the menu page link. This also allows for direct linking from other sites and search engines.
Sticky order button: Sticky nav or floating action buttons keep ordering within thumb’s reach at all times—especially on mobile devices.
UX principles that boost conversions
Minimal clicks to checkout: Every extra tap is a chance to lose the order—Allday provides a clear, streamlined path from browsing to checkout.
Clear CTA: Use action-forward buttons like “Start Order” or “View Menu” to guide hungry users to the menu.
Consistent flow: No jarring transitions, redirects or off-brand elements—Allday makes the ordering journey feel like part of the site.
Imagery and menu presentation
People eat with their eyes. Give them something to crave:
Use high-quality, mouth-watering photos of key dishes.
Pair with menu descriptions that match the brand voice. Quirky taco truck? Have fun with the copy. Upscale bistro? Keep it elegant.
Design the menu to reflect the overall visual identity—from color palette to tone of voice.
Build beautiful restaurant sites that convert
As designers, we’re not just laying out pixels, we’re shaping customer journeys. The restaurant website you’re building could be the first interaction a hungry customer has with your client’s brand. And if that experience ends in a frictionless, satisfying food order? Chef’s kiss.
With Allday Ordering, you’re not adding a feature, you’re unlocking a revenue stream. Explore Allday Ordering and help your clients thrive online—one beautiful, functional restaurant site at a time.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
