Unfold: Your Clients’ Social Media Supertool
When you’re in the business of helping clients elevate their brands and boost their sales, making sure they stand out on social media is a big part of the equation. After all, high-performing content is what’s going to spread the word about their product or service and drive would-be customers back to the beautiful site you’ve built together. The truth is, your clients’ posts and stories need to be as—if not more—compelling than every other brand asset you’ve made for them in order to cut through the noise and make a strong impression. And it needs to do that within a few seconds so users don’t just scroll or skip past them.
But in a world where competing for attention on visual platforms requires a novel approach, and constantly creating top-notch assets can get expensive fast, finding a sustainable solution for social media marketing isn’t easy. Unless you’re using Unfold.
What is Unfold?
Unfold is a mobile app with everything your clients need to stand out on social media. They can build and manage their social media presence with tools to create link-in-bio Bio Sites and plan out beautiful, professional-level content, and connect their audience to everything they do with a link in bio page designed to fit their brand.
Here are a few more reasons to give it a try:
Drive engagement with authentic posts and stories
For both emerging and established brands, a big part of finding success on social media is actually quite simple: be yourself. Whether your client’s brand is sleek and sophisticated or quirky and off-center, social media gives them a chance to let their unique personality shine through, differentiating them from competitors and building a loyal fanbase of followers—and eventually, customers—in the process.
With the Unfold app, you can easily apply the distinct look and feel you’ve created for your clients’ site and brand identity to new formats for social media that let them show off who they are via video and still imagery. From expressive typefaces to signature photo treatments, Unfold’s library of 400+ easy-to-edit Instagram post and Instagram story templates give you ample runway to bring their brand’s personality to life.
Experiment with new formats at a low cost
Unless they have deep pockets and luxuriously long lead times, for your clients, the thought of investing in social media content creation might feel scary—especially when it comes to testing out new ideas that may (or may not) resonate with their followers and deliver immediate ROI.
If you want to show them there’s an easier, more cost-effective way, introduce them to Unfold, where they can experiment with new story and post formats to see what sparks, all without a significant upfront investment of time or money. Did the content they test not perform as well as anticipated? Help them make a few adjustments on the fly. Did they find success with a one-off post that they’d like to turn into a regular series? Easy—just duplicate the template or iterate on the one that worked and they’re off to the races.
Give their social media feeds a consistent look and feel
If you’re reading this, you already know that consistency is everything when it comes to shaping a recognizable brand that’s trusted and celebrated by customers and loyalists—and when it comes to growing your client’s business on social media, the same principles apply. But is their social media content on par with their site, their packaging, and every other customer-facing touchpoint, or are they using the built-in typefaces and filters that come with the platforms they’re posting on?
For clients who want to match up their social presence with their branding elsewhere, upgrading to Unfold Pro allows you to upload a brand kit with their colors, fonts, and logos, then hand over the keys and trust that their content will stay consistent—even when they’re posting on the go. It’s a scalable, affordable solution to making sure their social posts really represent their brand in all its glory.
Keep things polished with built-in feed planning tools
Part of attracting new followers and keeping current ones engaged is maintaining a healthy mix of content, whether that’s product promos, process photos, inspiration shots, or stories that speak to zeitgeist moments and current events. And while curating all that content and adding captions and commentary is one thing, making sure it all works together visually is a totally different ball game, which is where Unfold’s feed planning tools come in handy.
With Unfold, you can preview posts in advance to help your clients keep their feeds looking fresh and intentional—whether that’s through color, composition, content, or a combination of all three. Plus, bulk edit tools make it easy to hide, unhide, or delete images from their grid, so managing past posts that no longer fit with their current vision only takes a few clicks. It’s also available at any point, meaning reinvention and evolution is as seamless as it is inevitable.
Save time and publish directly from the Unfold app dashboard
As you and your clients get more familiar with Unfold, you’ll find that creating social media posts and stories using pre-made templates, brand kits, and planning tools is truly transformative from a time-management perspective. What used to take hours or days perfecting within photo editing and graphic design programs is now possible via an easy-to-use app—no desktop computer required.
The best part? You don’t even have to switch apps or toggle through dozens of saved files and open browser tabs to publish your content. With Unfold for Brands, you can post directly from the Unfold dashboard, and share your videos or photos anywhere on the web with a stori.es link. You can even add gifs or stickers to your clients’ content to make it more lively (if that’s on brand for them, of course).
Up cross-channel engagement with Bio Sites
Once your client is regularly posting stunning content across the social media channels that are right for them, a great way to cross-promote themselves and gain followers via different platforms is with our link-in-bio product Bio Sites, which puts all their links in one place and can easily be shared from anywhere.
It’s just one more way Unfold helps your clients succeed on social media, with help from your design expertise.
If you’re looking for ways to boost your service offering, adding Unfold to your toolkit can give you an edge with clients who are looking for strategic brand guidance.
Ready to try it out? Add Unfold to your service offering today—download the app to get started.
Want more?
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