How to Sell Your Services Online
Your time is important. Whether you spend your days designing websites or consulting business owners on branding, it’s essential to understand how to monetize the time you spend working with clients.
Squarespace’s product suite makes it possible to sell your services online in an organized way, ensuring your web design practice remains both rewarding and profitable.
Consultations as products
There’s no substitute for experience, and after paying your dues in your field, you’ve got it. Your knowledge is practical, your connections are strong, and your consultation makes a difference for your clients. You can turn this wealth of information into leads and conversions through online consultations.
Online consultations are a great way to reach more clients, help them in the moment, and create a pipeline for new business. You can earn revenue from marketing your services and making them more widely available.
That’s where Acuity Scheduling comes in.
Acuity Scheduling
Your time is valuable—so valuable that it can be a revenue-driving product. Your clients need a window into your calendar in order to buy your time. Acuity Scheduling is a Squarespace tool that simplifies booking, scheduling, and managing appointments, and seamlessly connects to your website. With Acuity Scheduling, you can post your availability, manage payments, and reschedule without writing a line of code. You’ll get notifications when someone books, cancels, or reschedules, so you’re always in the know.
You can choose your availability and set prices for the types of appointments you want to offer. As your business grows and the demand for your services increases, you can change your prices and adjust your availability. Acuity Scheduling also integrates with Zoom, so you can connect with your clients virtually, too. The tool is intuitive, transparent, and designed to evolve with your business.
Learn more about Acuity Scheduling.
Managing calendars
Acuity Scheduling syncs with the calendars you already use. When a client books, cancels, or reschedules through Acuity Scheduling, you don’t need to update multiple calendars.
Acuity Scheduling also makes it possible to:
Set limits on how far in advance clients can book meetings
Send automatic meeting reminders
Collect information before meetings to make the most of your time
Choose whether clients can cancel and reschedule on their own, or need to contact you or your team
Set up cancelation or rescheduling fees
Collect payment in advance
These settings can all be handled digitally, so you’ll never have to hound a client for payment, explain your policies, or email back and forth to find times that work for both parties.
Promotion on social media
Once you’re set up in Acuity Scheduling, you’ll want to let your current and prospective clients know that you’re open for consultation. In a matter of seconds, you can advertise your availability across social media platforms thanks to Squarespace’s social media sharing and link in bio solution, Bio Sites.
Squarespace’s built-in share feature saves time by publishing content across multiple social channels rather than opening each app individually. If someone cancels and you have a last-minute opening, you can alert your clientele right away.
Learn more about marketing your services with Bio Sites.
Subscriptions
Consultations are just one way to sell your services online. Premium content is another. With a strong subscriber base, you can scale and generate recurring revenue from exclusive content like blog posts, videos, workshops, and more. Once you’ve decided what’s included in your subscription package, you can use member sites to publish, protect, and monetize your content.
Member sites
Member sites are exclusive pages that allow you to store a library of videos, classes, workshops, or blogs. The premium content pages you share in member sites are available to members only. The Squarespace add-on, Member Sites, streamlines some of the technical complexity of managing paid content, so you can focus on the subject matter itself.
You can offer tiered memberships with different member sites. For example, say your general subscribers pay $15 per month. This could give them access to join in on your weekly design seminar. Meanwhile, your VIP members who pay $30 per month can enjoy the full archive of your seminars in their member site.
Each member site has its own login and authentication process. Learn more about creating member sites and offering online workshops to members.
Payment
You can accept all major credit cards through both Acuity Scheduling and member sites. Additionally, you can take payment through processors like Stripe, Paypal, Apple Pay, and Afterpay. With a variety of options, your clients have more opportunities to make a purchase on the page. Squarespace also lets you set local tax, automates sales tax filing, and has tax-inclusive pricing.
Your clients come to you for your well-earned expertise. With advanced scheduling tools, premium content, and the infrastructure to support an exclusive member experience, you can expand your consulting practice and effectively sell your services. And with Squarespace as your partner, you can minimize the cost of development and maximize your time and revenue.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional web designers, developers, digital entrepreneurs, and creatives. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
