2025 Web Design Trends
As we enter 2025, web design is embracing a shift toward self-expression and individuality. For years, digital aesthetics have leaned toward clean, minimalist designs, often prioritizing polish over bold expressions of personality. And while minimalism remains timeless and purposeful, 2025 signals a bold departure from the norm.
Hints of this shift have surfaced in recent years, but never more than today and as we enter 2025. The current and anticipated trends invite designers to infuse websites with creativity and emotion, celebrating the unique voice behind each web design project. As you find new ways to stand out, consider infusing some or all of the trends below, which came to life in our partnership with It’s Nice That and their community of designers.
Organic Matter
The rapid digitization of daily life over the past few decades has produced widespread yearning to connect with nature and the outdoors. This is why it comes as no surprise that the “Organic Matter” aesthetic has made its way to the digital realm.
According to illustrator and artist Tom Bingham, the Organic Matter trend reflects a deep yearning to reconnect with nature, blending earthy elements with modern creativity. A departure from 2024’s Hyper-Reality trend, Organic Matter signals a mix of digital design with natural elements.
Organic Matter takes its form in organic shapes and textures. Think about layering elements and using bespoke, organic typography, or leaning into nature’s most prominent colors like sunny yellows, mossy greens, and watery blues. Draw on your relationship with the outdoors to bring nature into the digital form, and check out the Organic Matter template design for inspiration.
Just My Type
In a world dominated by sleek, minimalist sans-serifs (looking at you, Minimalism Revival of 2024), “Just My Type” celebrates a shift from the purely functional use of typography. The trend, identified by graphic and type designer Jazlyn Fung Hei Man, embraces a more expressive, character-driven approach, where typography becomes a form of personal expression and letterforms are more than just a vehicle for communication.
This resurgence in decorative and distinctive type brings expression and individuality to the forefront of web design. Whether through exaggerated curves, playful serifs, or ornate flourishes, typography in this form helps you communicate mood, attitude, and a sense of self in your designs.
Start by examining your own website. Does it represent your personality or brand identity? A simple typography swap can fill your site’s design with character and charm, acting as a vessel for self-expression. Check out the Just My Type template to see the power of type in play.
Visual Smiles
Few things are as contagious as a smile. Yet, with most of us spending our days in front of screens, catching one has become a rare joy. “Visual Smiles” uses design to put a smile on the face of website visitors. Illustrator and graphic designer Martyna Makes fully embraces Visual Smiles in her work, using humor, wit, and charm to break the ice and bring levity to our increasingly serious digital spaces.
By weaving in fun, unexpected elements throughout—be it through clever illustrations, playful typography, or quirky imagery—you can build websites that are joyful and lighthearted. With charming characters, playful copy, and warm, vibrant colors, you can create designs that resonate with visitors—and leave smiles on their faces.
See how you can turn the everyday into something fun and uplifting with the Visual Smiles template.
Vivid Glow
Unleash the boldness of color in 2025. “Vivid Glow” embraces colors so bright they seem to glow, capturing visitors’ attention with unmistakable vibrancy. Graphic designer Martyna Wędzicka-Obuchowicz has long embraced this rising aesthetic in her work. Vivid Glow is a deliberate rebellion against the refined, minimalist styles that have dominated branding and marketing in recent years (again, thank you for your service Minimalism Revival), and is ideal for anyone looking to stand out.
Bold and energetic, Vivid Glow represents a fresh approach to visual storytelling that refuses to blend in. However, it’s far from a chaotic clash of unconsidered colors. Instead, Vivid Glow requires intention and skill to balance bold hues thoughtfully, crafting a look that’s impactful yet cohesive.
Bringing websites to life with a vibrant glow of bold colors and striking illustrations, the Vivid Glow template design is a great example of how radiant colors can tell an exciting brand story.
Sketchbook
Human connectivity finds its home in “Sketchbook.” The trend nods to the increasing prominence of illustrated storytelling in visual communication, as identified and exemplified in the work of Neasden Control Centre founder and artist, Stephen Smith. Through handwritten captions and intentionally imperfect lines, the Sketchbook aesthetic reflects an emotionally accessible, human-centered approach to web design. It channels the look and feel of a diary or sketchbook, fostering a sense of nostalgia and relatability.
The Sketchbook trend focuses on the personality of the artist’s hand, so give visitors a glimpse at your unfiltered creativity. Infuse hand-drawn elements, organic patterns, and vibrant colors into your web design projects. Elements like scratchy pencil marks, analog textures, and visible sketches create a deliberately DIY style that feels highly personal.
There’s an art to balancing the intentionally imperfect. Check out the Sketchbook template to see it in practice.
For more information on applying these aesthetic principles to your design projects, take a look at our deep dives:
Ready to find out which design trend best matches your personality?
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