Mastering Acuity Scheduling

Stapler, pens, clocks, and tablet on a table

Acuity Scheduling is an online appointment management tool that takes the hassle out of online scheduling, booking, and billing for appointment-based services. As a fully integrated Squarespace product, Acuity Scheduling helps your clients manage their website, appointments, and customer communication using an all-in-one solution.

Continue reading to learn how you can sell scheduling to your clients and get their appointment-based business up and running. Select a section to begin.

 
 

Getting started

What is Acuity Scheduling? 

If you’re new to Acuity Scheduling (formerly known as Squarespace Scheduling), check out the video guide on getting started:

For more information, visit the Squarespace Help Center for details on the full suite of Acuity Scheduling features: 

And, if you’d prefer an interactive learning session on Acuity Scheduling, watch one of our recurring webinars on demand or attend a session in real time:

 

 

How Acuity Scheduling benefits businesses 

Share availability 

Avoid endless back-and-forth by providing customers with a clear calendar view of available appointments or when new classes or sessions are offered. 

Manage appointments across multiple calendars

Get notified when new appointments are booked and sync your schedule to personal calendars on Google, Outlook, iCloud, or Microsoft 365. 

Send reminder emails and texts 

Send automated, customizable email and text message reminders so customers never forget an appointment. If a customer needs to move a session, they can cancel appointments directly through the reminder messages. 

Get paid seamlessly 

Simplify billing by managing payments and appointments in one system. Use Acuity Scheduling to connect payment processors and create and send invoices to customers for appointments and services. 

 
 

Know your customers

Save time by sending customizable intake forms to gather crucial information prior to an appointment. 

Time-saving integrations 

In addition to integrating with Squarespace, Acuity Scheduling offers a variety of plug-ins to seamlessly incorporate existing business tools such as Zoom, Google Meet, and Quickbooks. 

Book from multiple locations

Extensions such as Reserve with Google assist with adding appointment booking throughout an online presence, including search engines, websites, and social media profiles. 

Manage appointments from anywhere

Keep things running smoothly by managing all facets of Acuity Scheduling using the mobile app for iOS and Android.

 

Who uses Acuity Scheduling? 

Acuity Scheduling benefits a wide variety of businesses who sell their time or offer appointment-based services. Below are just a few of the most popular client industries.  

Healthcare providers 

Doctors, veterinarians, and other practitioners use Acuity to manage appointments, collect payment, and gather critical health information using intake forms. The scheduling system is HIPAA compliant, so any information shared using intake forms is secure and confidential. 

Fitness instructors 

By booking classes or personal training sessions using Acuity Scheduling, fitness professionals save time on administrative tasks and can focus on working with clients. 

Specialty wellness practitioners

Wellness providers who provide services such as massage therapy, cryotherapy, acupuncture, and more use Acuity Scheduling for end-to-end appointment management, including booking, billing, and follow-up.

Learn how to build a health and wellness website.

Salons 

Hair salons, nail and lash artists, and aestheticians use Acuity for booking beauty treatments and related services.

Learn how to build a beauty website.

Legal and financial specialists

Lawyers, consultants, or any other advisors who sell their time can share availability, book appointments, and bill for their services with Acuity. 

Utility and repair providers 

Automotive and bike mechanics, plumbers, electricians, and other clients who offer various types of repair services can utilize Acuity to book appointments and gather necessary customer information. 

Teachers, instructors, and coaches 

Teachers and instructors sell online and in-person sessions through Acuity Scheduling to keep their classes and schedules organized.

Pro tip: If you also teach courses or sell classes on web design, graphic design, or branding, you can sell sessions through Acuity. 

Web designers and creatives

Acuity Scheduling helps you organize your own schedule, book appointments for consultations, and bill your clients for time spent on various projects. Plus, managing your time with Acuity Scheduling will help you deepen your product expertise. 

Learn how Circle members lean on Acuity Scheduling to manage their businesses.

Selling Acuity Scheduling to clients 

Once you’re ready to discuss scheduling solutions with your clients, keep the following points in mind on why your clients can benefit from automated appointment management with Acuity Scheduling: 

  1. Stay organized 

    Acuity takes the manual work out of booking appointments to save time, money, and unnecessary labor. Your clients can manage Acuity within Squarespace, so they won’t need to switch between multiple platforms.

  2. Avoid missed appointments

    With automated reminders, customers are more likely to arrive at their appointments and enjoy the services your client provides. 

  3. Generate more revenue

    By decreasing no-shows, your clients will secure more transactions for completed appointments and services. Your clients can also accept payments upon booking, which helps create an automated cash flow as new appointments are scheduled.

  4. Deliver a consistent experience

    Acuity Scheduling provides a streamlined, user-friendly booking experience by integrating directly into your client’s online presence. Automated reminders help prevent communication errors from managing appointments and customer communications across separate systems. 

  5. Market service offerings

    Along with keeping calendars organized, Acuity Scheduling can help merchandise a business’s full array of services and appointment types. And, through reminder emails and texts, your clients can invite customers to join a mailing list for future marketing campaigns or promote packages, gift certificates, and subscriptions.

    For more tips on selling Acuity Scheduling, read our guide with strategies from Circle member and Acuity Scheduling pro Sophia Ojha.

Client email template

If you feel confident in your knowledge of Acuity Scheduling, then it’s time to start offering setup services to your clients. Feel free to borrow the template below when connecting with clients who are a good fit. 


Subject Line: Upgrade your appointments for [Business Name] with Acuity Scheduling

Preview Text:  Save, sell, and schedule your time 


Hey, [Client Name]!

I was thinking about the booking experience for your [appointment type] services, and I think you’d benefit greatly from streamlining your appointment management with Acuity Scheduling. 

Acuity Scheduling is an appointment management tool that integrates directly with Squarespace. It’s a simple and effective solution that can help you organize your calendar, availability, and client communication. By automating appointment booking and follow-up, Acuity can help you focus on the more important parts of your business. 

A few benefits of Acuity Scheduling include:

  • Time-saving integrations to connect your schedule across multiple calendars, including Google Calendar, iCloud, Outlook, and more. 

  • Automated reminder emails and texts that you can customize to improve show-up rates and collect necessary information.

  • Payment processor connections to efficiently collect payments for appointments and services.

  • Integrations with search engines and social media tools so potential customers can book appointments across multiple channels. 

  • The Acuity Scheduling app where you can manage your appointment offerings from your mobile device. 

As a Squarespace Circle member, I can help you save 20% on a new annual Acuity Scheduling subscription. Learn more about the benefits of using this powerful and fully integrated appointment management tool.

Let’s connect soon to discuss setting up this scheduling solution!

[Your name]

[Your phone number]

[Your email address]


Save and earn on new Acuity Scheduling subscriptions with Circle

Squarespace Circle—the partner program for designers, developers, and creators—offers members and their clients 20% off new annual Acuity Scheduling subscriptions. Eligible members can also earn commissions on new Acuity Scheduling subscriptions through the Circle referral payment benefit

 

 

Further reading

Want to keep learning about Acuity Scheduling? We’ve got you covered. Check out more resources to expand your scheduling expertise.
 


Want more?

Check out Squarespace Circle, Squarespace’s program for professional web designers, developers, digital entrepreneurs, and creatives. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.


Will Minter

Will Minter is a content lead at Squarespace focused on engaging and educating Circle members with weekly release notes, monthly newsletters, and occasional posts on the Circle blog.

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