How to Build a Health and Wellness Website
Websites serve as a convenient resource for health and wellness practitioners to disseminate information and manage customers. They are a powerful tool in the industry, supporting everyone from nutritionists, dietitians, physicians, and therapists to fitness instructors, health coaches, and personal trainers. In order to provide the most impactful digital customer experience, consider implementing the following tactics on your health and wellness clients’ websites.
Cohesive design
Your client’s web design should speak to the services they offer. Lean into typography, colors, content sections, and visual elements like images or video to communicate the purpose of the website. When it comes to content, make sure your client’s website reflects their tone and personality to better connect with visitors and potential customers. Dedicate a place to share your client’s qualifications and any relevant certifications or awards.
Maintain a consistent theme throughout the website and make sure that aligns with your client’s brand identity and messaging. Many health and wellness providers may be so focused on in-person care that they haven't given much thought to their brand identity or experience. Check out our guide on creating a solid brand identity to view questions you can ask to help establish your client's identity and vision. For example, a yoga instructor’s website might include calming colors and a focus on class offerings, while a therapist’s website might have a more minimal design and welcoming voice.
Connect any relevant social media channels. Squarespace’s social sharing tools and integrations expand your client’s reach and pull social content directly to their website.
Thoughtfully designed websites with clear navigation create a strong customer experience. At the end of the day, the goal is to make sure visitors understand the purpose of the website and can easily find the information they need.
Essential features for health and wellness websites
Design and content aside, there are several key features that make health and wellness websites stand out from the rest. The following elements will elevate your client’s website and help scale their business.
Acuity Scheduling
Make it easy for customers to sign up for classes, workshops, and sessions with Acuity Scheduling. The online appointment-booking tool is built for Squarespace websites and creates an all-in-one experience for visitors. Depending on what your client needs, Acuity makes it possible to schedule multiple customers in one appointment for group classes or one-on-one sessions. The streamlined experience also adds a level of professionalism and simplifies the manual process of managing a calendar. Many industry professionals benefit from Acuity Scheduling, including fitness instructors, physicians, nutritionists, therapists, trainers, and more.
Member sites
If your client has a membership network, member sites are a can’t miss add-on. With members-only pages on their site, your client can share a wealth of content with a specific audience, such as guides, class recordings, newsletters, and workshops. Gated portals are a practical way to give paying members access to these kinds of online resources, which is great for fitness instructors hosting classes, specialists leading workshops, and dietitians sharing meal plans.
Email Campaigns
Squarespace Email Campaigns allow your client to communicate directly with their customers. They can connect with customers about updates, upcoming offerings and classes, and relevant content.
Be sure to include opt-ins in several places on the website to capture contacts, and consider using promotional pop-ups and newsletter blocks to encourage visitors to sign up. Promotional pop-ups can also be used to announce discounts, special offers, and more.
Squarespace Circle members and their clients receive 20% off new annual subscriptions for websites, Acuity Scheduling, Digital Products, and Email Campaigns. Learn more about Circle membership benefits.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
