How to Create a Website for a Band or Musician
The internet dominates the modern music era, with artists and bands relying on digital platforms to share songs and music videos and build larger, more dedicated audiences.
Professional, well-structured websites are just as important for musicians and bands, acting as an impactful medium for connecting with fans and new supporters. They can also help artists drive revenue for goods like albums and merchandise, as well as services like lessons and private events.
Understanding the needs of a musician website
Professional websites offer musicians a dedicated space to showcase their craft. With well-placed audio blocks, you can give visitors a preview of individual tracks, full albums, or demos and concert recordings. Use video blocks to show music videos, concert footage, studio rehearsals, and more. Set up an events page to promote upcoming performances, and establish a store page where your client can sell merchandise.
Help your client build and engage a fanbase with newsletter blocks to capture visitor email addresses. Keep your client’s brand consistent across channels by adding social links blocks, so visitors can catch their latest updates. And for musicians who offer specific services like private lessons, music commissions, and private concerts, market these services on dedicated pages.
Structure the site for maximum engagement
The structural components of a musician or band’s website are just as important as its content. Incorporate the following elements into your client’s site to help them make an impact:
Homepage
An impactful homepage is essential for instantly capturing visitor attention. The hero section should be striking and bold, guiding visitors to a clear call-to-action (CTA). Use this page to spotlight your client’s accomplishments (e.g., popular singles, recent initiatives, awards, or testimonials).
Pro tip: Up-and-coming artists may opt to accept donations from their most ardent supporters. Embed a donation block in the homepage for quick access, and build a dedicated donations page that empowers inspired visitors to contribute to a budding artist.
About page
The about page tells the artist or band’s story. While copy is an important aspect of the about page, you can also tell their story through design. Embed demo recordings or song snippets with audio blocks to highlight your client’s history, growth, and musical trajectory. Include compelling imagery of early performances, recording sessions, backstage hangouts, recent concerts, and face-to-face interactions with fans.
Music page
A music page is a dedicated hub documenting and sharing the artist’s entire discography. Add audio blocks to let visitors play your client’s music. You can also embed a SoundCloud block if your client wants to embed music from their SoundCloud account. Learn more about adding audio to a Squarespace website.
Merch shop
The online store is a critical part of every artist’s website—not just for brand presence, but for revenue. Direct-to-fan sales are one of the most reliable ways for musicians to make money. A well-designed merch store gives your client a platform to sell physical products like t-shirts, tote bags, CDs, vinyl records, and posters—items that generate income and help promote their brand in the real world.
They can also sell digital items like downloadable music files, album artwork and inserts, behind-the-scenes videos, and other exclusive content fans are eager to pay for. With Squarespace Payments, visitors can make purchases in just a few clicks. Learn more about building an impactful store on Squarespace.
Events page
Let visitors know where they can see your client perform with an events page. Use a calendar block to advertise upcoming concerts, festivals, signings, or television appearances. If your client has a Bandsintown account, the events page is a great place to display concert dates and ticketing links with a Bandsintown block. Bandsintown blocks are designed to match the look of the site, making them a great alternative to third-party widgets.
Contact page
Contact pages are where artists can directly interact with fans and solicit gig and collaboration inquiries, making them just as important a tool for earning as a store. Display a message thanking visitors for their engagement and for visiting their site, and embed a form block to give them the chance to send the musician a question or comment managed through the artist’s account dashboard.
Set up transaction management
Direct invoicing is a crucial tool for musicians, helping them secure payment for services like private performances, singing or instrument lessons, studio sessions, and custom song commissions. Many musicians work independently or freelance, so having a professional, user-friendly way to send invoices builds trust with clients and ensures clear expectations around payment.
With Squarespace’s built-in invoicing capabilities, your client can create branded invoices, set due dates, accept multiple forms of payment, and track outstanding balances. This streamlines the process and reduces the chance of miscommunication or late payments, giving them more time to focus on what they do best: creating. Learn more about setting up invoicing on Squarespace.
Increase site discoverability
A musician’s website won’t drive results if no one can find it. With the right search engine optimization (SEO) strategies and marketing tools, you can help your clients boost visibility, attract more fans, and turn casual visitors into loyal supporters.
Here are some quick tips:
Refine the site structure for optimal search visibility
Implement elements like intuitive URL slugs, site categories, keyword-rich copy, and meta descriptions to help search engines favor your client’s site in rankings. Tailor every page for mobile browsing and commerce. Emphasize site UX and performance by taking steps to improve site metrics like Core Web Vitals.
Leverage blog content
Use the musician’s blog to tell stories visitors can’t get anywhere else about their recent goings-on, like studio recording anecdotes, tour bus conversations, and backstage banter.
Integrate social media and link-in-bio strategies
Send your musician client’s social media followers to the artist’s new site by setting up a mobile-friendly Bio Sites page they can link from their biographies on social platforms like X (formerly known as Twitter), Instagram, and TikTok. The musician can add to this page links to resources housed on their Squarespace site that dive deeper into subjects introduced in social posts, like album or tour announcements.
Build and engage a fanbase with email marketing
With Email Campaigns, your client can grow their audience through targeted email marketing. For example, they could reward longtime fans with discounts for their online store, or send out exclusive announcements for concerts.
Building band and musician websites
A well-crafted website is essential for helping your musician and band clients share their work, grow their audience, and earn a sustainable income. With Squarespace, you can design a site that reflects their sound and style while offering practical tools for selling merch, promoting events, and sending invoices. By highlighting the value of these features to prospective and existing clients, you’ll help them turn their passion into a more professional, profitable presence online.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
