How to Use Squarespace Email Campaigns to Send Holiday Greetings to Clients
The holiday season is a unique opportunity to show appreciation for current clients and re-engage with past clients, too. After all, they’re at the heart of your success; expressing your gratitude goes a long way to reinforcing the relationships you’ve worked hard to develop.
As the festivities quickly approach, now is the time to plan your holiday greetings. With Squarespace Email Campaigns, you can create branded and personalized emails in minutes. Plus, you can build and schedule them long before the holiday hustle and bustle begins.
Why send holiday greetings to clients?
A holiday message is a tangible way to show clients you value and appreciate their business. Clients are more likely to return to brands that make them feel good. They’re also more likely to refer them to others.
All holiday emails aren’t created equal; personalization is key. Personalized email marketing humanizes your brand and sets you apart from competitors. It also keeps your services top of mind. To make your email as personal as possible, address recipients by name and get targeted with your messaging (Email Campaigns can help with both).
Crafting the perfect holiday greeting
A heartfelt holiday message doesn’t have to be elaborate, but it should be thoughtful. To start, identify your audience and your why for sending an email in the first place. Do you simply want to say thank you? Or, will you share a recap of recent client wins? Highlight upcoming initiatives? Offer a referral discount? The purpose of your email will likely differ depending on your audience (e.g., existing clients vs. prospective clients), so tailor your message to each mailing list. Add an extra touch of personalization and address each recipient by name, too.
Be warm and conversational but to the point. A concise email likely garners more attention and appreciation. If you plan to include discounts or seasonal services, add a clear call to action (CTA) to increase chances of conversion. With Acuity Scheduling, clients can seamlessly book your services right from their inbox.
The following are two examples of happy holiday emails that you can adapt for your use.
Subject Line: Warm Wishes for a Happy Holiday Season
Dear [Client’s name],
As this year comes to a close, I want to extend my deepest gratitude for your trust and partnership. Your continued support means the world, and I am excited for all that’s to come!
I hope this holiday season is filled with love and happiness for you and yours. Cheers to a successful new year ahead!
Warmly,
[Your name]
[Your title]
[Your company]
Subject Line: Happy Holidays and a Special Referral Reward for You
Dear [Client’s name],
As the holiday season approaches, we want to express our sincere gratitude for your continued trust and partnership this year.
But that's not all–in the spirit of giving and sharing, we have a special holiday offer exclusively for our valued clients!
Introducing our Holiday Referral Reward Program:
Refer a friend, family member, or colleague to [your company name].
When they become a client, you and your referral will both receive a [specify reward] as a token of our appreciation.
It's our way of saying "thank you" for spreading the word about our services and entrusting us with your referrals.
We look forward to celebrating this holiday season with you and your network. Thank you again for being an essential part of our success!
Warm wishes for a joyful holiday season and a prosperous New Year!
Sincerely,
[Your name]
[Your title]
[Your company]
Setting up Squarespace Email Campaigns
Email Campaigns offers a seamless way to connect with your clients using on-brand emails and newsletters. The tool is integrated, intuitive, and empowers you to send both one-off and automated campaigns.
To get started with Email Campaigns:
On a computer - Open the Email Campaigns dashboard.
In the Squarespace app - Tap Settings, then tap Email Campaigns.
If you haven’t already, sign up for the Email Campaigns plan that fits your needs.
Click Create, then click Blast.
Build your email campaign:
Choose from a variety of pre-built layouts. When you find a template you want to use, click Use This Template. Or, click Start Blank to create a campaign from scratch.
If you want your campaign to match the look and feel of your website, you can automatically insert your site logo and apply your site's color palette. To do this:
Click Style in the right-hand panel.
Click Quickly match your site. If this button isn't appearing, you may have a content section's style settings open. Click in the area outside the draft content to show the global email styles.
To insert your site logo, click Insert Logo. This option is disabled if you haven't added a site logo.
To change the campaign's colors, click one of the color themes. To change these themes, change your site's color palette.
Every campaign has a built-in header section at the top and footer section at the bottom. Click + on the draft preview to add content sections. Content sections make up the body of your email campaigns and include:
Text
Images
Button
Spacer
Line
Blog
Product
Discount
Next steps:
To personalize your campaign, visit our Help Center guide on personalizing your email campaign.
When you're ready to send your campaign, visit our Help Center guide on sending an email campaign.
Designing a festive email
A festive email will stand out in a crowded inbox. Use holiday-themed graphics and colors to catch your clients’ attention and leave a lasting impression. With Email Campaigns, you can customize your email design with ease. Manually update your font, link color, and background color, or use a ready-made template.
Pro tip: Make your email fun and holiday-inclusive by sticking with metallic colors and using neutral language.
Of course, getting festive doesn’t mean abandoning your brand identity. Align festive elements with your existing brand guidelines for maximum impact.
Other tips for success
Consider the following as you prepare your holiday correspondence.
1. Maintain an updated and well-segmented email list
Maintaining an up-to-date subscriber list reduces the likelihood of email bounces, which can negatively impact email deliverability. Segmentation ensures your emails reach the right audience at the right time. Learn more about building and managing mailing lists.
2. Include a call-to-action (CTA)
Don’t leave clients in the dark. Give them clear instructions for how and where to follow up with you. Draw attention to your CTA with brightly colored text or a button.
3. Highlight holiday hours
‘Tis the season for modified hours and time off. Communicate any updates to your availability so clients know when to expect a response. If you’re taking a lot of time off, you may want to schedule your emails ahead of time.
4. Test, test, test
Proofread and test your email on various devices and screen sizes before distributing or scheduling your email. This way, you can deliver a consistent and seamless experience for every recipient.
5. Track results
Review open rate, click-through-rate, conversion rate, and unsubscribe rate to measure the success of your holiday email campaigns. The Email Campaign dashboard provides an overview of these metrics to improve future performance.
A holiday email may seem like a small gesture, but it’s really a long-term investment in your client relationships. Take the time to send heartfelt and personalized messages this holiday season and experience the benefits long after the new year.
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers. Along with exclusive content, discounts, and other perks, Circle brings professionals together from all across the globe to exchange advice while connecting with new clients and collaborators.
